Brand

Why Coworking Needs a Global Quality Standard

How independent grading can define flexible workspace as a credible asset class for landlords, investors, and occupiers

Dec 11, 2025 • Sherri Tao

Can You Scale Coworking Without Losing the Soul?

Featuring Emilie Lashmar, Director & Producer, GCUC UK

Oct 1, 2025 • Brave Ideas Podcast, Caleb Parker, and Emilie Lashmar

38:46

Is This The New Equation For The Office?

How One Variable Can Multiply or Dilute A Building’s IRR

May 13, 2025 • Caleb Parker

Why Coworking Needs Categories

by Ian Minor, Brave Cofounder

Jul 18, 2024 • Caleb Parker

Building Community and Brand in Coworking

Bernie J Mitchell is one of the coworking OGs.

Jun 24, 2024 • Caleb Parker

What if company culture was an office amenity?

What if office owners/brands championed positive impact?

May 24, 2024 • Caleb Parker

Why Brand Matters for the future of office

𝐈𝐟 𝐲𝐨𝐮 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐨𝐟𝐟𝐢𝐜𝐞 𝐰𝐚𝐬 𝐢𝐧 𝐝𝐢𝐬𝐭𝐫𝐞𝐬𝐬 𝐭𝐨𝐝𝐚𝐲…

May 23, 2024 • Caleb Parker

It's All About Soul: The Heart of Brand-led Hospitality in Office

by Ian Minor, President Brave Hospitality

May 2, 2024 • Caleb Parker

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