Is This The New Equation For The Office?

How One Variable Can Multiply or Dilute A Building’s IRR

What if the value of real estate no longer hinged on square footage, lease length, or location — but on alignment?

Across the globe, forward-thinking companies are making real estate decisions that reflect more than just location.

They’re asking:

How does this building reflect who we are?
How does it reinforce our values?
How will it help us attract and r…