About Brave Ideas
Brave Ideas is where the future of office real estate takes shape.
It’s where the most forward-thinking landlords, operators, and investors go to learn what’s working in office real estate — and what’s coming next.
We’re a fast-growing platform exploring how to reposition assets, scale flex, and create workplace experiences that actually work for modern demand. Through sharp insights, bold ideas, and honest conversations, Brave Ideas brings you inside the real evolution of the office.
Why Brave Ideas?
You’ve probably asked yourself:
“What’s actually working right now in office real estate?”
We ask that too — and then go find the people with real answers.
Whether you're repositioning buildings, launching a flex brand, or rethinking valuation models, Brave Ideas gives you the tools, stories, and frameworks to make smarter decisions, faster.
3,000+ subscribers and growing
237,500+ podcast downloads
10,000+ LinkedIn followers
Trusted by leaders at Brookfield, Oxford, Bruntwood, CBRE, JLL, Clockwise, IWG, Industrious, and more
What You Get
Actionable insights from people leading the change — not just talking about it
Real-world examples of transformation, strategy, and innovation
Written features, data-backed deep dives, and premium video podcasts
Access to community features via the Substack app
Exclusive invites
There’s a free version to get started.
And a Pro membership that unlocks our full content archive, bonus episodes, behind the scenes, and exclusive event invites.
Join the Movement
Brave Ideas more than a media platform — we are a growing network of people shaping the next chapter of the workplace.
If you believe offices still matter, but know they need to evolve, you’ll feel right at home here.
Subscribe today and learn.
Upskill Your Entire Team with One Subscription
Brave Ideas now offers organisation-wide access to our full archive of premium content — enabling entire teams to learn together, stay ahead of market change, and drive innovation from within.
Designed for landlords, flex operators, investors, and commercial advisors, a corporate subscription gives your people unlimited access across departments, helping them stay sharp on what’s working now — and what’s coming next.
What You’ll Unlock:
Accelerate team expertise across Space Management, Workplace Design, Technology, Hospitality, Community, Brand and Finance
Expand thinking with real-world insights and strategies from leading landlords, operators, investors, and brokers
Drive innovation with data-backed deep dives, operational insights, and premium video podcasts trusted by top industry players
All delivered through a clean, mobile-friendly interface with team-wide onboarding via your dedicated dashboard.
Equip your team with the ideas and strategies shaping the future of office real estate.
Become a Brave Ideas Global Influencer
Are you leading change in office real estate? Share your insights with a global audience of landlords, flex operators, investors and workplace innovators.
As a Brave Ideas Global Influencer, you'll contribute thought leadership that shapes the future of work — while raising your personal brand, amplifying your company’s vision, and sparking conversations that matter.
We feature sharp, experience-backed writing from people in the trenches: asset managers, designers, brokers, founders, strategists, and beyond.
Pitch your perspective. Lead the conversation. Influence what’s next.
