Archive - Brave Ideas

Pizza Isn’t The Product

Part of the Coworking Confidential Series: Saying the parts unknown out loud

Feb 12 • James Panepinto

January 2026

The Two-Speed Office Market, Leasing Is Back, Obsolescence Isn’t Going Away

Can both be true at the same time?

Jan 30 • Caleb Parker

The Party Is Over: Welcome to the Era of Operational Grit

Observations for Flexible Workspace Operators in 2026

Jan 27 • John Preece

How Adaptable Workplace Design Gives Landlords the Competitive Edge

Why adaptable workplaces protect income and future-proof assets

Jan 26 • Gary Helm

December 2025

How Did x+why Scale a Management Agreement Only Flex Portfolio?

Featuring Rupert Dean, CEO at x+why

Dec 23, 2025 • Caleb Parker, Gary Helm, and Rupert Dean

1:02:10

Brave Ideas Special Feature: Unpacking the UK’s Flex Demand

Featuring Jim Groves, CEO of Rubberdesk

Dec 18, 2025 • Caleb Parker and Jim Groves

41:39

How Does Iconic Offices Create ‘Super Normal Profit’ for Office Landlords?

Featuring Joe McGinley, CEO at Iconic Offices

Dec 17, 2025 • Caleb Parker, Eyal Lasker, and Joe McGinley

42:09

Why Coworking Needs a Global Quality Standard

How independent grading can define flexible workspace as a credible asset class for landlords, investors, and occupiers

Dec 11, 2025 • Sherri Tao

Enterprise Flex: How Big Business Is Powering the UK’s Office Resilience

Part 4 of 4 · Q3 Rubberdesk Report: Flex Is the Backbone of the Brave Economy

Dec 10, 2025 • Jim Groves

What Does It Take To Prepare A Coworking Brand For Scale?

Watch now (61 mins) | Featuring Paul Dutnall, CEO at Work.Life

Dec 10, 2025 • Caleb Parker and Paul Dutnall

59:52

Event Recap: Designing for people, Delivering Profit?

A Brave Ideas x MUTE breakfast panel on how to design flex workplaces for CX + Profit

Dec 9, 2025 • Tia Samuels

Why Are Managed Offices On Fire Right Now?

Watch now | Featuring Rob Schogger, Cofounder & CEO at MetSpace

Dec 3, 2025 • Brave Ideas Podcast, Caleb Parker, and Robert Schogger

51:50

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts