For this week’s Brave Ideas episode, Brave Corp CEO, Caleb Parker, sat down inside the Empire State Building in NYC with Ben Wright from The Instant Group (with insights from Sam Gamble) to explore why offices are no longer bond-like investments and how operational data, dynamic pricing, technology, and demand for flexible workspace is reshaping the asset class.
Here’s what they coverd:
🚀 From Bonds to Dynamic: Office buildings are becoming operational businesses, valued on performance, not just long-term leases.
💡 Data-Driven Decisions: Investors are leveraging operational data for real-time insights and risk-adjusted models.
🔄 Dynamic Pricing: Flexible workspaces are using dynamic pricing models—similar to hotels—to maximize value.
📊 Tech Innovations: Instant Group is rolling out new tools to support operators, landlords, and investors in this dynamic shift.
The Big Question:
If offices are no longer valued like bonds, what does it take to convince investors that dynamic, operational models—powered by data and flexibility—can deliver reliable returns?
If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can’t afford to miss.
Legal disclaimer: Nothing mentioned on this podcast should be considered official investment advice.
Links:
This mini-series is presented by ReturnSuite:
Software that simplifies complex cash flow modeling for modern real estate companies.
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