Brave Ideas Season 15, Episode 1
This episode is made possible by ReturnSuite:
”Complex Cash Flow Modeling Simplified.”
The Future of Being Changes Everything
What if the office was designed like a city?
In this season-opening episode, Bedeir Rizk, CEO of Paragon Developments, joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to explore Paragon’s $1.5B plan to redefine office real estate across Cairo, Riyadh, and beyond.
At the core of Bedeir’s vision is the belief that the office should be a regenerative ecosystem—not just a floor plan. That means blending coworking, corporate HQs, wellness, culture, retail, and hospitality into a vertically integrated model that serves the future of being.
From AI and robotics to crowdfunding office assets and selling future space off-plan, Bedeir unpacks how Paragon is reimagining buildings around user experience, output, and community—not just square meters.
Could this be the blueprint for a more sustainable, profitable, and human future of work?
Key Topics:
Designing buildings from the customer outward, not just for leasing
Paragon’s three-part real estate product: corporates, startups, and the “hub”
Selling office space off-plan—like residential condos
Smart capex and programming that boosts productivity
Creating regenerative ecosystems with art, culture, and PropTech
Expansion into Saudi Arabia: blending Riyadh’s ambition with Berlin’s creativity
How hospitality-level service and flexibility boost NOI and brand equity
Who should watch:
Landlords, PropTech founders, flex operators, developers, institutional investors, and anyone passionate about redefining the purpose of the office.
Behind the Scenes
💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience.
👉 Don’t forget to subscribe, like, and drop a comment with your take on Bedeir’s full-stack model.
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