Brave Ideas Season 15, Episode 7
This episode is made possible by ReturnSuite:
”Complex Cash Flow Modeling Simplified.”
Brand fit is the new location
In this episode, Brave Corp CEO, Caleb Parker, sits down with Amy Taylor from Cushman & Wakefield in the Workplace Creations London office to unpack how enterprise customers choose flex, why long-term partnerships beat one-off placements, and how the whole building experience drives outcomes.
Amy explains how she matches occupier brands to operator brands, how advisors stay close after move-in to protect renewals, why clients still need to feel the space in person, and why operators should stop selling desks and start presenting value in SqFt with clear inclusions.
What You’ll Learn in This Episode
How to align occupier brand with operator brand so members stay
Why partnership thinking improves renewals and portfolio decisions
How to show total value by counting shared amenities and hospitality, not just private SqFt
When stakeholders need a physical tour, and how to stage a show-and-feel experience that converts
Why quoting in SqFt with inclusions beats price per desk for serious enterprise comparisons
Key Takeaways for Operators
Present availability in SqFt, list what is included, and disclose the SqFt of shared amenities for fair comparison
Lead with brand alignment, match your vibe and service level to the customer’s identity, then prove it post-move-in
Create a physical proof point, show suites and walk-throughs remain decisive for many enterprise buyers
Key Takeaways for Real Estate Investors
Enterprise demand expects quality hospitality, brand alignment, and amenity access alongside private demise
Advisory-led narratives that quantify whole-building value lead to better decisions and stickier occupancy
CONNECT
Behind the Scenes
Recorded in London at Workplace Creations’ studio on a sunny day that made the walk from the station an easy choice.
💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience.
Join the Conversation
🎧 Listen now and see how brand fit, partnerships, and outcome-led pricing help enterprise customers choose flex with confidence, then drop a comment below with your favourite soundbite.
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