Mark Gilbreath, Founder and CEO of LiquidSpace, joins Bold Founder, Caleb Parker, to discuss why he believes we’ve reached peak portfolio.
Mark says “infinite workplace” enables work from anywhere to proliferate, and as a result 80% of enterprise customers in the US will significantly reduce their leased office portfolios.
We learn about the new LiquidSpace Enterprise solution, and hear stories of their early days with enterprise customers, as well as a new big partnership with Comfy, which provides tens of thousands of workspace options to hundreds of thousands of employees.
Mark says landlords need to recognise that flexible use of space must be a principal asset management strategy. Traditional real estate leasing practices do not solve for delivering thousands of workplace options at scale for employees today.
The two also discuss how Workplace Brand is going to become a fundamental part of commercial real estate.
If you have any questions or feedback on this episode, email podcast@workbold.co
Value Bombs
Real estate will become more liquid going forward
Mindsets are shifting profoundly in regards to fixed real estate portfolios
We’re no longer having a binary debate between working from the office or home.
The challenge for enterprise companies is how to provide tools that enable flexibility and workplace choice while maintaining duty of care and ensuring the overall financial objectives of the company are met.
Workplace will be a continuum
Traditional real estate leasing practices do not solve for delivering thousands of workplace options at scale for employees
We are at Peak Portfolio
80%+ of US enterprises will significantly contract their lease office portfolios
Infinite workplace enables work from anywhere to proliferate
Digital online and mobile transactions have potential to break the broker commission fee model
Office landlords must become more liberal in their thinking
Landlords need to recognise that flexible use of space must be a principal asset management strategy
The 10 year lease and bond-like structure will not be the only asset strategy
Flexible asset strategies complement traditional asset strategies
Flexibility has value - the economic activity of an asset with flexibility can be higher than those just deploying traditional leases
Occupiers need the ability to easily tap into the thousands of workspace options globally.
Workplace Brand is going to become a fundamental part of commercial real estate
Workplace is becoming a consumerized experience, and that will scale as employees come back from the pandemic with workplace choice and autonomy
We’re going to see people choosing their workplace based on trust, and that’s where brand becomes important
Brand creates trust in the experience that will be delivered
Landlords who aren’t conscious of the brand experience delivered across their portfolios will see a lag in their economic performance
About Mark Gilbreath
Mark is the Founder and CEO of LiquidSpace, which he founded in 2010 and has raised $34.5m from investors, including Reid Hoffman of Greylock partners, Mike maples Jr. of gateway Fund, Roth capital partners, Shasta ventures, CBRE, Steelcase, and the GPT group. He holds a BSEE in Computer Architecture from the University of Virginia.
His motto: More happy people working in fewer buildings, the planet smiles.
LiquidSpace invented real-time real estate and disrupted the traditional office industry. Its digital marketplace enables professionals, companies and real estate leaders to fluidly discover, transact, and manage workplaces on flexible terms and puts the commercial real estate buyer in control.
The platform provides access to real-time office inventory on flexible terms with over 20,000 venue partners around the world.
Sponsors Fortune Favours the Bold Bold merges property management & Space-as-a-Service to drive asset value and help office customers grow faster. Now part of NewFlex (www.workbold.co) Future Proof Your Portfolio with NewFlex NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com) Launch Your Own Podcast A Podcast Company is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, and guidance to ensure you sound amazing. (https://www.apodcastcompany.com and www.podcastsyndicator.com) Subscribe to the #WorkBold Podcast Apple | Spotify | Google | Stitcher | Podbean
Share this post