5 Comments
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Niki Fuchs's avatar

This is brilliant Caleb! Navel gazing and debating with ourselves is the Flex super power. NOT. We really need to stop.

Caleb Parker's avatar

Shout out to @James Panepinto for this writeup and sharing his ideas. I’m glad you agree @Niki Fuchs

Jim Groves's avatar

Very well put.

Joe McG's avatar

Solid piece 👌

Vanessa Sturman's avatar

I really enjoyed reading this, and I totally agree. Even when coffee is more than £4, we soak in the experience, and see it as valuable.

I was taught a long time ago to not describe anything I sold as having a “cost”. It’s a “fee”, because a cost implies the customer is losing something when they buy. When actually they are gaining so much from my services, as they are from a great flex space. They are investing in an experience, which is how people see their coffee