Start Creating Belonging
Great post, thanks for sharing this 🫶🏻
The challenge with ‘community’ is not the word imo it’s the people who are using it.
Unfortunately, people who try and create community mix it with marketing, which is a vehicle for sales. Hence, transactional experiences arise.
Community is an output of a set of conditions and attributes.
Belonging is more akin to an attribute of a community rather than the umbrella term.
My 2 cents.
Wise words Dean.
Great post, thanks for sharing this 🫶🏻
The challenge with ‘community’ is not the word imo it’s the people who are using it.
Unfortunately, people who try and create community mix it with marketing, which is a vehicle for sales. Hence, transactional experiences arise.
Community is an output of a set of conditions and attributes.
Belonging is more akin to an attribute of a community rather than the umbrella term.
My 2 cents.
Wise words Dean.