Brave Ideas

Brave Ideas

Stop Saying ‘Community’

Start Creating Belonging

Martin Prince-Parrott's avatar
Martin Prince-Parrott
May 08, 2025
∙ Paid

The Problem With ‘Community’

The word community is overused. It’s lost all meaning.

This poses a real problem for anyone trying to shape the future of cities or work. Planners, designers, operators, and landlords keep reaching for community as a bridge between the abstract world of assets and the real experience of people living and working in places.

At b…

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