What if office owners/brands championed positive impact?
I believe those of us who curate the community & culture within our buildings will get ahead.
And the value of our buildings will be maintained.
๐๐ฆ๐๐ ๐ข๐ง๐ ๐ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐๐ฎ๐ฅ๐ฅ ๐จ๐ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฐ๐ก๐จ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐๐ ๐ญ๐ก๐๐ซ๐โฆ
Not just because of the amenities.
(yes those are important)
Because theyโre passionate about their purpose.
And they feel taken care of by their company.
๐๐ฆ๐๐ ๐ข๐ง๐ ๐๐ง ๐จ๐๐๐ข๐๐ ๐๐ซ๐๐ง๐ ๐๐ฎ๐ซ๐๐ญ๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐ฏ๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฌโฆ
How would people feel about Monday morning?
Would that brandโs buildings be full of people?
And if so, how would that affect its value?
As Dave Cairns saysโฆ
โThere is no office โamenityโ more valuable than the choice to go there or not.โ