Brave Ideas

Brave Ideas

The Metric That Settles the Cat A+ Debate

Why NER, NPV, and NOI can all give you three different answers to the same question

Sam Gamble's avatar
Sam Gamble
Apr 21, 2026
∙ Paid
Treat each leasing strategy as a bond

Net Effective Rent (NER) is usually the first number anyone reaches for.

It’s the reflex move when comparing leasing strategies:
Run the NER, see which option looks better, move on.

And it works well enough when you’re comparing two incentive packages on the same lease length.

But as an owner, when deciding between tra…

User's avatar

Continue reading this post for free, courtesy of Caleb Parker.

Or purchase a paid subscription.
© 2026 Brave Corporation Ltd. · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture