Brave Ideas

Brave Ideas

The Invisible Hand of Flex Spaces and the Frictions It Must Fix

Michael Dubicki's avatar
Michael Dubicki
Mar 28, 2025
∙ Paid

It’s easy to focus on what’s immediately visible in flex offices: the sleek aesthetic, ergonomic furniture, and helpful onsite team. These “visible hands” undeniably shape a customer’s experience. But there’s another, often unseen, force at play: technology.

When technology works well, it shouldn’t be visible. It fades into the background, unnoticed, and…

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