Stop Selling Community

How can “community” retain its meaning when it is used to define spaces that differ so widely?

Community isn’t an event or an amenity. It’s attention that gets written down and acted on. When that happens, people stay.

Why the word got empty

Unlike other industries, there isn’t a universal guideline for terminology that remains consistent within flex and coworking.

‘Flex’, ‘coworking’, ‘members vs occupiers’, ‘hot desk vs flex desk’ all vary by spa…