Brave Ideas

Brave Ideas

Pizza Isn’t The Product

Part of the Coworking Confidential Series: Saying the parts unknown out loud

James Panepinto's avatar
James Panepinto
Feb 12, 2026
∙ Paid

I was in Brussels this week.

Late evening, two beers already in, the edges softened just enough to stop overthinking. We ended up in this small pizza spot just off Place du Luxembourg.

It wouldn’t appear in any visitor guide. It wouldn’t go viral on TikTok chasing a trend. We’ve all been in a hundred places like it, but never like this.

We stood at the end…

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