Our Premium Space is Worthless if the Experience is Shit

Part of the Coworking Confidential Series: Saying the parts unknown out loud

I’ve walked into workplaces that look like they belong in a magazine.

High ceilings, natural light, bespoke joinery, art curated like it’s a gallery.

Every square metre whispering “premium.”

And then I’ve watched the whole illusion collapse in under 30 seconds.

A member walks into reception. The person behind the desk doesn’t look up. There’s an awkward p…