If You Don’t Know Their Names, You’re Already Dead

Part of the Coworking Confidential Series: Saying the parts unknown out loud

The fastest way to tell if a workspace is the real thing or just theatre?

Ask the team the names of the people sitting inside it.

If they can’t answer, the game’s already over.

This industry loves to sell “community” - it’s the word you put in bold on the brochure when you’ve run out of ways to talk a…