Do you know the difference between real and fake dynamic pricing in coworking?

This goes beyond manual rate changes...

Spreadsheets Don’t Cut It

Many coworking operators believe they’re using dynamic pricing when they adjust their meeting room rates on a busy Tuesday or offer a discount for slow Friday.

While these adjustments show good commercial instincts, they fall short of what true dynamic pricing can achieve.

Tinkering with a spreadsheet is not a strategy; it’s a r…