AI Won’t Kill Office Brokerage. But It Will Force Some Hard Questions.

The information problem inside office brokerage

AI is forcing office brokerage to confront a question that has been building for years, where does advisory value come from when market information becomes easier to access, compare, and verify? In this guest contribution, Zoe Ellis-Moore explores why the best brokers will remain valuable, why weak data creates friction in flex, and why a more transpare…