AI is everywhere.
It dominates headlines, conferences, and LinkedIn posts.
But as coworking operators, you need clarity, not hype.
Where exactly can AI deliver immediate, measurable value to your coworking business today?
Let’s break down what actually matters, where it makes a difference, and how you can strategically leverage AI to strengthen your business.
AI Sales Agents: Your Tireless Revenue-Boosters
Lead management is the lifeblood of coworking profitability, but it’s often riddled with inefficiencies.
During the last FlexWorld Series 2025 web conference, the CEO of Unity AI, Francesco Decamilli, shared how coworking operators deploying AI sales agents have seen substantial results:
20-25% higher inquiry-to-tour conversion rates within weeks.
These AI agents work tirelessly around the clock, instantly responding to inquiries, qualifying leads, and booking tours.
Another example is Pacific Workplaces (a coworking brand with 15+ locations) that deployed an AI sales agent to field incoming calls and reports that it “works extremely well” in capturing and following up with leads.
During FlexWorld Series 2025, Eliott Gold, Chairman of Orchestry, confirmed similar gains, citing customer success stories with conversion rates that are 50% higher.
For coworking operators, AI-driven lead management is straightforward:
Instant Response
Every lead is engaged immediately, eliminating costly delays.Consistency
AI agents consistently ask qualifying questions, ensuring valuable prospects are prioritized.Efficiency
Your sales team is freed to engage deeply with serious prospects, rather than chasing unqualified leads.
By automating the initial sales funnel, coworking spaces can respond to potential members faster than humanly possible, converting more inquiries into tours and memberships.
Actionable Takeaway:
Begin by piloting an AI agent with a specific product, such as virtual offices or meeting rooms. Measure baseline conversion rates and track improvements over four to eight weeks.
Dynamic Pricing: Capturing Lost Revenue
Static pricing is leaving money on the table.
Smart, AI-driven dynamic pricing lets you respond to demand shifts in real-time, capturing peak revenue and filling gaps during slower periods.
Operators adopting dynamic pricing report an average 5-10% revenue uplift per booking. This may sound modest at first, but it quickly adds significant profit over months and years.
These smart pricing systems analyse factors like occupancy, time of day, and local demand to raise prices during peak periods and offer discounts in off-peak times.
For instance, AI might automatically increase the rate for a meeting room on a busy Thursday afternoon but drop the price on a quiet Friday to entice bookings.
This ensures spaces capture the highest possible revenue when demand surges and fill capacity during slower times. The financial impact is very real – even a modest uptick in revenue from AI-optimized pricing can translate into dramatically higher profitability for a coworking space.
There are already platforms that have introduced AI “smart pricing” tools that make dynamic pricing accessible, helping operators maximize yield without constant manual repricing.
In brief, implementing dynamic pricing involves:
Demand Analysis
AI considers occupancy, time of day, competitive rates, and local events.Automated Adjustments
Prices adjust up during busy periods and down when occupancy is low.Predictive Power
Over time, the system learns seasonal patterns, helping you forecast future pricing strategies.
Actionable Takeaway:
Activate dynamic pricing on one service category first (e.g., meeting rooms) to test results and adjust your pricing strategy accordingly.
Workflow Automation: Eliminating Drudgery, Empowering People
At FlexWorld Series 2025, participants highlighted a startling figure: coworking operators spend 50-60% of their week on manual, repetitive admin tasks, tasks perfectly suited for AI.
AI-driven workflow automation removes these routine burdens by:
Automating onboarding
Automatically sending welcome emails, door codes, and membership instructions.Handling billing and invoicing
Generating invoices, reminders, and payment tracking.Simplifying member communications
Automating event notifications, renewal prompts, and satisfaction check-ins.
Reducing administrative workload allows your team to refocus on the human aspects of coworking: fostering community, relationship-building, and personalized member care.
Actionable Takeaway
Automate one key workflow, such as new member onboarding, and measure how many hours it saves your community managers each week.
3 AI Myths in Coworking - Busted
Here are some of the most popular myths related to the use of AI in coworking.
Myth #1
AI is just for big operators.
Modern AI tools are accessible and affordable. Small to mid-sized spaces are seeing outsized gains precisely because their margins are most sensitive.Myth #2
AI kills personal service.
The opposite is true. By handling routine tasks, AI frees up your community managers to spend more meaningful time with members.Myth #3
AI is complicated and costly to deploy.
Current platforms offer plug-and-play AI integrations that deliver measurable value in weeks, not months.
Interesting fact:
A recent tech stack survey we conducted among coworking space operators revealed that 60% aren’t actively using AI yet but are strongly considering it. For those who use AI tools, the primary applications are member engagement and operational automation.
AI as Your Coworking Space’s “Second Brain”
Looking ahead, the operators leading in AI adoption are building a "second brain."
Imagine your technology ecosystem powered by interconnected AI agents that:
Automatically qualify, engage, and convert leads.
Intelligently price your products and services in real-time.
Proactively manage day-to-day operational tasks.
Identify opportunities to optimize your physical space usage.
In just a few years, operators who embrace this vision will have leaner teams, higher margins, and a distinctly better member experience.
Enhancing the Member Journey Through AI
Members don’t want friction; they want solutions.
An AI-driven member experience reduces frustration and elevates your space:
Instant Access to Information
Members get immediate answers to basic queries (Wi-Fi passwords, booking details, guest access).Personalized Engagement
AI-driven tools suggest underused spaces, send relevant event invitations, and recognize member milestones.Proactive Support
Automated nudges ensure no member's question or concern slips through the cracks.
Implementing AI: Your Leadership Roadmap
A structured approach ensures clear wins:
Pilot Quickly
Choose one service or location to deploy an AI tool. Clearly define success metrics like increased conversion rates, reduced admin hours, or higher revenue per booking.Measure Intensely
Collect data continuously. Adjust your AI approach based on tangible results—not assumptions.Expand Strategically
Roll out successful pilots to other locations or services. Share results internally to foster buy-in and build momentum.Refine Continuously
Treat AI implementation as an ongoing process. Regularly review results, discuss lessons learned, and adapt your strategy.
Looking Ahead: A Future Shaped by Thoughtful AI Adoption
AI isn't replacing people; it’s amplifying their potential.
The coworking spaces that thrive in the coming years will be those that clearly see AI for what it is, a practical tool that frees people to do what they do best:
build authentic human relationships, innovate space management, and foster community.
In the end, AI’s true value isn’t flashy tech or hyped-up promises. It’s measured in the incremental yet powerful improvements to your everyday operations, bottom-line profitability, and the quality of member experiences.
As a coworking leader, the question isn’t whether to use AI,
it’s how quickly and strategically you can put it to work.
Now’s the time to begin.
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